Culture Mode

Born of a desire to bring the worlds of Fashion and Culture together, Culture Mode creates cultural content for international events in the fashion and luxury industry.

We are the link between fashion houses and cultural institutions. Thanks to the solid network and time-tested industry experience of the company founder, Culture Mode provides efficient and creative service to meet all our client’s needs.

Culture Mode’s tailor-made events, visits and experiences encourage and deepen professional exchange, allow companies to identify potential sponsors and partners, and foster relationships with new brand ambassadors.

Adhering to the highest standards of service and savoir-faire, Culture Mode allows its clients to stand out by enriching their communications strategies with bold value-added cultural content.

The Founder

Jimmy Pihet served as communications and press director for the Fédération de la Haute Couture et de la Mode for 15 years, thereby contributing to the Fédération’s crowning achievement, Paris Fashion Week. Before that, he worked in the men’s fashion trade fairs industry. While building a solid network rooted in fashion and more widely in the art and culture sectors, Jimmy continued to develop his keen interest in print edition and travel. He designed and created l’Oréal Professionnel’s Paris Life Style guides and reshaped the Fédération’s Paris Pocket Guide, “little black books” filled with Parisian fashion hotspots and industry must-sees. He has served on the steering committee of the Dîner de la Mode/ Gala Sidaction since its creation in 2002 and is a member of the supervisory board and the art committee of the European Young Photography Festival, Circulation(s)Culture Mode was founded by Jimmy Pihet in November 2018.

Luxury Industry

Time-tried expertise catering to the specific needs of the luxury, fashion and lifestyle industry

  • Cultural visits for VIC/VIP, Press and Influencers, HR
    • planning/ conception and organization of cultural events and outings catered to the tastes of VIC/VIP of all nationalities before a fashion show or presentation,
    • day trips and outings for companies
    • thematic itineraries (Parisians galleries/ major exhibitions/ artists workshops)
  • Conception of cultural projects linked to luxury brands scheduled actions
  • Cultural communication strategies
    •  possible exhibitions and cultural partnerships based on existing collections, cultural heritage
  • Collaborations/ Partnerships among artists, institutions, museums
    •  museums seeking fashion brands and designers for an exhibition, fashion brands wishing to meet art galleries and museums

Trade Fairs and Festivals

Going beyond the convention center

  • Conception of cultural projects linked to trade fairs and festivals scheduled actions
  • Conception and organization of visits and cultural events geared towards trade fair guests and VIP
    • artists workshops, private visits of major exhibition, conferences
    • conception of BtoC projects in order to widen the BtoB trade fairs communication
    • logistics
  • Advice on potential financial partnerships and sponsoring