Culture Mode

Culture Mode was created out of a desire to bring the worlds of culture and fashion together for events specifically crafted for fashion houses, press offices, fairs and festivals.

Through its unique approach to events planning, Culture Mode orchestrates and facilitates professional exchange among key players of both universes.

Acting as the link between luxury brands and art institutions, galleries and historic sites, Culture Mode offers its clients fresh new ideas for atypical museum visits, privileged trip itineraries and exciting cultural celebrations. Culture Mode can also help companies to identify potential sponsors and partners.

Thanks to the solid network and time-tested industry experience of the company founder, Culture Mode provides efficient and creative service tailor-made to fit every client’s needs.

Culture Mode allows its clients to stand out with bold value-added content and to forge relationships with new brand ambassadors while adhering to the highest industry standards of service and savoir-faire.

The Founder

Jimmy Pihet served as communications and press director for the Fédération de la Haute Couture et de la Mode for 15 years, thereby contributing to the Fédération’s crowning achievement, Paris Fashion Week. Before that, he worked in the men’s fashion trade fairs industry.

While building a solid network rooted in fashion and more widely in the art and culture sectors, Jimmy continued to develop his keen interest in print edition and travel. He designed and created l’Oréal Professionnel’s Paris Life Style guides and reshaped the Fédération’s Paris Pocket Guide, “little black books” filled with Parisian fashion hotspots and industry must-sees.

He has served on the steering committee of the Dîner de la Mode/ Gala Sidaction since its creation in 2002 and is a member of the supervisory board of the European Young Photography Festival, Circulation(s).

Luxury Industries

Time-tried expertise catering to the specific needs of the luxury, fashion and lifestyle industries

  • Conception et organisation de parcours culturels destinés aux VIC/VIP mais aussi au département RH
    • planning/ conception and organization of cultural events and outings catered to the tastes of VIC/VIP of all nationalities before a fashion show or presentation,
    • day trips and outings for companies
    • thematic itineraries (Parisians galleries/ major exhibitions/ artists workshops)
  • Collaborations/ Partnerships among artists, institutions, museums
    •  museums seeking fashion brands and designers for an exhibition, fashion brands wishing to meet art galleries and museums
  • Cultural communication strategies
    •  possible exhibitions and cultural partnerships based on existing collections, cultural heritage
  • Rental management
    • connecting fashion brands seeking show or showrooms locations with art galleries and pop up spaces

Trade Fairs and Festivals

Going beyond the convention center

  • Conception and organization of visits and cultural events geared towards trade fair guests and VIP
    • artists workshops, private visits of major exhibition, conferences
    • logistics
  • Advice on potential financial partnerships and sponsoring

Press offices

Time-saving services that allow press offices to both satisfy their clients and stay focused on their core business

  • Conception and logistics of touristic and cultural tours alongside Parisian events and press trips
    • creation of a guide for journalists and press event guests (fashion shows, beauty events, HQ and factory visits)
  • Connections between clients of the press office and cultural institutions
    • fashion designers seeking artistic and cultural contacts, strategy advice
  • Location scouting (press conferences, private visits, …)


L'Oréal Professionnel

Conception of an artistic/ fashion one day outing for a group of 4 hairstylists representing the brand (private visit of the Voyage au Centre de la Terre exhibition, lecture on la Parisienne at the IFM, …)

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Festival Visa Pour l’Image / 2e Bureau

2e Bureau social media management, management of the Visa screening pro area, logistics of the portfolios reading sessions.

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Sapins de Noël des Créateurs' charity dinner

Organization of the guest list and the seating plan (2017, 2018)

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T +33 (0)6 63 03 01 15
38 rue du faubourg Saint-Martin
75010 PARIS culture_mode